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Talk Triggers: Turn Your Members into Volunteer Marketers
Published by Associations North and Florida Society of Association Executives




Summary
The best way to grow ANY association is for your members to grow it for you. But that only occurs if you deliver a customer experience that creates conversations.

Word of mouth influences 50% of all purchases, but we often take this for granted. We assume that our members will talk about us. But they won’t, unless you give them a story to tell.

In this hilarious and interactive webinar, Jay Baer teaches audiences how to create a unique story for your association; a tale that will turn your members and attendees into your most effective sales and marketing advantage.

Audiences will:
• Learn how to grow your association with word of mouth
• Discover why members talk, and why they remain silent
• Learn the definition of a Talk Trigger (an unconventional, operational choice that creates conversation)
• Discover the 4 Requirements of a Talk Trigger
• Learn the different types/categories of Talk Triggers
• Be entertained and inspired by a minimum of 9 relevant, customized (and often hilarious) examples and case studies

Presenters
Jay Baer
Jay Baer teaches businesspeople how to turn their customers into more customers. A founder of five, multi-million dollar companies, Jay delivers highly customized, engaging keynote presentations on word of mouth, marketing, customer experience, and customer service. His consulting firm, Convince & Convert, provides strategic counsel to the world’s most iconic brands like Caterpillar, Oracle, 3M, Adidas, and The United Nations. The best-selling author of six books, Jay was recently inducted into...More
How To Attend
Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in surveys, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.

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Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

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