CAE Education Bundle #5

If done well, internship programs can offer tremendous benefits to small-to-medium-sized organizations, in terms of increasing productivity and recruiting future staff members. But, how do you get started? Can your organization handle managing another program? Join Tracey Dowling and Li Pon, of Florida State University’s Career Center, for an in-depth workshop that takes the guesswork out of creating, offering and sustaining quality internships for college students.

Takeaways include:
- Tips for drafting a position description that entices applicants and helps you to filter out qualified candidates.
- Tips for making your internship program an win/win for your organization and the college students.
- Tips for promoting your opportunities and making them stand out among the rest.
- Tips for managing college students and their internship projects.
And, more!

As associations focus on inclusion internally – at the staff and governance level – or as it relates to Board recruitment and external partners, associations are at the forefront of ensuring a more inclusive society. Building on the research from FSAE’s 2018 diversity and inclusion study, this webinar will explore national trends in the association industry and offer recommendations for addressing areas that need improvement.

Key Take-Aways: Participants will learn how associations address diversity and inclusion issues in the workplace and within their leadership. Participants will also explore the development of soft skills through diversity coaching to meet the needs of this action area.

Member engagement is a very hot topic in the association world, and we all know that it’s not a one-size-fits-all process. But, how can we customize engagement efforts to fit the needs of a diverse membership? Start with the Why!

As we move through the membership lifecycle of recruitment, onboarding, engagement and retention, Meg Tereniak of MemberClicks will help us to use the Why as our guide. Why are these professionals joining your association? Why are they choosing to renew their membership year after year? Why are they applying to join a volunteer committee? Why are they choosing not to renew?

If cross-generational engagement is a struggle for your association, this session is for you! You’ll leave with tips on…
1. How to showcase your association’s value proposition so it resonates with professionals of all ages and experience levels
2. How to segment your communications to better engage different generations
3. How to optimize your association’s platforms to market your association and engage existing members

Online, mobile and social media networks have made it easier for associations to reach their members wherever they are. These platforms spit out data and analytics that can fuel your marketing efforts and boost member engagement — but only if you plan properly and know what to look for. During this session, SalterMitchell PR President Heidi Otway will provide the latest trends in digital marketing and outline best practices for using data and analytics to measure success.

Before any planner can focus on the exciting elements of bringing attendees together for a conference, there’s one daunting item that looms overhead: signing the venue contract. Not only is finding the right venue the biggest decision a planner will make, but it is also usually the biggest line item expense in the event budget.

Here to strengthen your negotiating skills and to clear up some of the murkiness in the decision making process is Gabriela Arisso of HelmsBriscoe. Topics may include tricky situations with F&B minimums, published rates, room block attrition, fees, new contract terminology and more.